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28/08/2014
29/08/2014
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29/08/2014
DPH | Beauty | Exclusive
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08/30/2014 freshpoint
08/30/2014
Consumers are increasingly skeptical of food brands. With its investigation, the protein group tries to highlight the levers of communication freshpoint that industrial agribusiness should freshpoint use to best adapt their speech.
And if food producers were wrong marketing speech? The protein group conducted a survey in October 2013 with a sample of 1728 people to analyze their worldview, one related to food, trust in actors in the agro-food industry and marks. To understand whether industrial use good speech face to consumers, increasingly defiant This study aims. Indeed, they are 78.7% think that the food they consume today are less healthy than their parents and 58.8% believe that this trend will get worse. Thus, consumers are less and less confidence in food companies, retailers and the state. They believe even at 47.2% as major brands are not telling the truth about the content of the diet. Perceptions that differ, freshpoint however, depending on the CSP: the free or low qualifications are less suspicious than the upper class.
Conversely, they are convinced that farmers, the health safety agency (EFSA) scientists and truthful speech. In addition, freshpoint the labels are more trusted than national brands. "Distrust freshpoint increases vis-à-vis industrial marketing because their speech and advertising are no longer appropriate. They have a cap seller dream, "says freshpoint Serge Michels, president of the Protein Group.
Given this situation, Protein advocates manufacturers to enable new levers freshpoint to their communication in order to improve their image with consumers. - Addressing issues of public health. "It is necessary to recall the truths, especially freshpoint at a time when many consumers take advantage of food evictions as gluten-free or lactose-free products," says Serge Michels. - Demystifying the myths and show that "it was better before," freshpoint is not necessarily true. - Reinvest agriculture. "Consumers are not necessarily concerned about what's happening in the factories but ingredients that fit in," says Serge Michels. Indeed, while 44.2% of French people think that farmers freshpoint often or always freshpoint the truth about our food say, companies must communicate and enter into a logic die. - Identify levers freshpoint relevant communication and positive, freshpoint no longer rely on the word "no." - Go to the affinity media. Consumers trust in social networks and blogs. freshpoint "It freshpoint is important to create a capital sympathy about the company and no longer communicate only on the product itself. To create value, we must break with the prevailing climate of distrust in the minds of consumers, "he added.
March 3, 2014 at 12:10
28/03/2013 The FNIL condemns intimidation methods [...]
Job vacancies PVP Monitor Group H / F - Manager Business Bakery Patisserie Pastry / Rhone-Alpes BUYER (SE) DPH - FOOD / Ile-de-France Market Manager M / F / Champagne-Ardenne Area Manager Trade (H / F) / Brittany See all products distribution
Subscribers LSA ranking the top 100 retailers freshpoint in France weather darkens the summer of the great cons Triple offensive trade messin Price wars, distribution under surveillance
A brand new plant group - Industry Portal - Tourism echo - Argus Insurance See other group sites Bedouk Job pro Indices and Quotes Industries and technologies Gisi The library's permanent exhibition Néorestauration freshpoint Packaging magazine Journal of Environment Néorestauration
28/08/2014
29/08/2014
View all articles
29/08/2014
DPH | Beauty | Exclusive
View all articles
08/30/2014 freshpoint
08/30/2014
Consumers are increasingly skeptical of food brands. With its investigation, the protein group tries to highlight the levers of communication freshpoint that industrial agribusiness should freshpoint use to best adapt their speech.
And if food producers were wrong marketing speech? The protein group conducted a survey in October 2013 with a sample of 1728 people to analyze their worldview, one related to food, trust in actors in the agro-food industry and marks. To understand whether industrial use good speech face to consumers, increasingly defiant This study aims. Indeed, they are 78.7% think that the food they consume today are less healthy than their parents and 58.8% believe that this trend will get worse. Thus, consumers are less and less confidence in food companies, retailers and the state. They believe even at 47.2% as major brands are not telling the truth about the content of the diet. Perceptions that differ, freshpoint however, depending on the CSP: the free or low qualifications are less suspicious than the upper class.
Conversely, they are convinced that farmers, the health safety agency (EFSA) scientists and truthful speech. In addition, freshpoint the labels are more trusted than national brands. "Distrust freshpoint increases vis-à-vis industrial marketing because their speech and advertising are no longer appropriate. They have a cap seller dream, "says freshpoint Serge Michels, president of the Protein Group.
Given this situation, Protein advocates manufacturers to enable new levers freshpoint to their communication in order to improve their image with consumers. - Addressing issues of public health. "It is necessary to recall the truths, especially freshpoint at a time when many consumers take advantage of food evictions as gluten-free or lactose-free products," says Serge Michels. - Demystifying the myths and show that "it was better before," freshpoint is not necessarily true. - Reinvest agriculture. "Consumers are not necessarily concerned about what's happening in the factories but ingredients that fit in," says Serge Michels. Indeed, while 44.2% of French people think that farmers freshpoint often or always freshpoint the truth about our food say, companies must communicate and enter into a logic die. - Identify levers freshpoint relevant communication and positive, freshpoint no longer rely on the word "no." - Go to the affinity media. Consumers trust in social networks and blogs. freshpoint "It freshpoint is important to create a capital sympathy about the company and no longer communicate only on the product itself. To create value, we must break with the prevailing climate of distrust in the minds of consumers, "he added.
March 3, 2014 at 12:10
28/03/2013 The FNIL condemns intimidation methods [...]
Job vacancies PVP Monitor Group H / F - Manager Business Bakery Patisserie Pastry / Rhone-Alpes BUYER (SE) DPH - FOOD / Ile-de-France Market Manager M / F / Champagne-Ardenne Area Manager Trade (H / F) / Brittany See all products distribution
Subscribers LSA ranking the top 100 retailers freshpoint in France weather darkens the summer of the great cons Triple offensive trade messin Price wars, distribution under surveillance
A brand new plant group - Industry Portal - Tourism echo - Argus Insurance See other group sites Bedouk Job pro Indices and Quotes Industries and technologies Gisi The library's permanent exhibition Néorestauration freshpoint Packaging magazine Journal of Environment Néorestauration
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