The food market, growth in the grip of private labels products (MDD) has accelerated over the past decade, taking advantage of the changing regulatory environment and weak economy of power purchase. Now, more than a consumer product in three sold in supermarkets bears the mark of a distributor. Manufacturers therefore attend to the decline in market share of their own brands. The study by the CRÉDOC based on the results esysco of the Annual Survey esysco of INSEE business is to observe the adaptation strategies in the food industry. If, on the whole, the major brands are resisting and are trying to secure access to linear distributors, a new industrial category is emerging, with the bulk of the business of produce on behalf and under another's mark (distributors and other manufacturers). The analysis of the relationship between level of involvement in the production of private label and profitability shows that, far from always being a threat, the development of MDD may be a real opportunity for manufacturers.
legal info | site map
No comments:
Post a Comment