I did not mention on Professor Lang foot of Helan Mountain wineries somewhat regret, many of Helan

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Bona Starcom article marketing consulting firm Hanzuo Bing Description: a region depends on the development ouval of industrial ouval capacity and commercial capabilities, industrial capacity to support commercial capabilities, ability to drive business areas industrial capacity is a healthy and rapid development of the fundamental. ouval Helan Mountain has the advantage of producing naturalness and profound industrial base, industrial capacity in continuing to strengthen business capabilities while improving foot of Helan Mountain is an opportunity for national ouval development and motivation. This article based on the country's top ten wine regions and wine industry development and operational status, national wine brands and regional wine brand market operation strategy, the world's wine business model in three aspects, from the "Helan ouval Mountain, China's wine industry dark horse "," Helan Mountain wine region brand and market performance "," Interpretation of the value chain from producing foot of Helan Mountain wine region "," Helan Mountain wine producing areas of industrial development and business strategy. " "Helan Mountain wine region of strategic planning and strategic development path", "Helan Mountain wine regions and wine business development opportunities" and other six aspects of Helan Mountain wine region, the development of analysis and proposed industrial development model and business development strategy.
In China's wine industry, in recent years the most noteworthy should be "Helan Mountain." China's top ten wine producing areas of the "Helan Mountain" In recent years, as if a dark horse turned out generally emerging wine industry in China and the world wine industry's vision: 2003 Helan Mountain become Changli Yantai, Shandong after the third was "wine country geographical indications protection products" protected area certification; Since 2007, Chinese wine industry leading brands Changyu, ouval Great Wall, Dynasty, etc., and world wine industry giant Pernod Ricard, Hennessy and so gradually settled Helan Mountain; April 2011, Ningxia Helan Qing Xue winery ouval Jiabei Lan in the "Decanter" World Wine Competition Bordeaux type of red wine to get the highest award, ouval "Decanter" contest official ouval commented, "This ouval is China began to enter the ranks of the world's finest wine producing country ouval flag, "Before and after, Helan Mountain of Silver Heights, ouval Xia Wang, St. Louis & D, Ningxia ouval Red and many other brands are all kinds of authority in the world wine contest winners, HE Mt foothill therefore become a "winning star of the township" and "Star areas" in the title; January 2012, Ningxia Government to become the first Chinese in the International Vine and Wine (OIV) of the provincial government observers, the same year established the first Ningxia The first provincial-level development agency of wine - grape Ningxia Flower Industry Development Board, ouval to promote the full development of Helan Mountain region has played a huge role; August 2012 International ouval Wine Masters Jiexi Si Robinson participated in the inaugural Helan Mountain Wine Festival wrote "China's most promising wine regions," an article in the London "Financial Times" published, Chinese and foreign experts in the wine industry and the widespread concern and plans to Helan Mountain incorporated into the next version of the "world wine map," a book; January 2013, Ningxia Helan Mountain wine region won the "Hurun Report 2013 is still superior product quality global grape production Rookie Award"; March 2013 Ningxia Xixia Wang liquor obtained ambassadorial Chinese Foreign Ministry Diplomatic special ouval wine and so on.
In fact, the origin of Helan Mountain to obtain protection certificates, and large enterprises to bring capital and brands settled, an award-winning star of the township and obvious areas, Ningxia Autonomous Region government attaches ouval great importance to and vigorously promote ouval the international Master of Wine highly recognized international ouval wine of all ages and favorable for the market, the media attention and coverage is Helan Mountain ouval growing influence of the seven main factors; imported wines and triumph in stark contrast to the low-key and pragmatic Helan Mountain, although ouval HE Mt foothill concern and hot by the industry is far from the extent of imported wines behaved so extensive and far-reaching, but in the large-scale impact of Chinese imports of wine when the wine industry in the domestic wine industry increasingly quiet when Helan Mountain performance of people feel the potential and the quality of domestic wine market in the future.

Represented ouval by the Western Xia Wang winery wine enterprises in Ningxia region's major markets, these brands have a very extensive product line, as competition intensifies ouval sales growth has completed a multi-product growth model began to enter the regional growth and multi-brand growth bottleneck, future growth is mainly structured product planning, promotion and market expansion two aspects; to Jiabei Lan winery wine enterprises represented a major market first-tier cities in China including Beijing, Shanghai and other places, Jia Beilan line Ningxia government consumption pioneer Silver ouval Heights first to enter the foreign consumer systems, St. Louis & D has a relatively mature large enterprises group sales model, Baggs establish a certain membership sales systems, because the control output The reason, in addition to the pressure by the profit contribution, the sales pressure is not great; Changyu major national brands represented by the enterprise in Ningxia wine juice as part of the supply base and production ouval of products, with mature marketing and channel sales.
Professor Lang in "China Enterprise game is it," a book pinpoints the Chinese wine industry impetuous and speculation, the short history of the development of China's wine industry, itself a big gap with foreign wines, wine enterprises should in technology, cultivation, brewing, marketing, and so put enough patience to precipitate, to make up the gap, but includes some large enterprises, including enterprises also exist adulterated ouval wine, opportunistic, abuse concepts conduct ouval of operations, seriously hurt the industry's credibility. Professor Lang believes that the wine industry has tea as "treasured natural attraction, the transformation of nature to accommodate people," the nature of the industry, represented ouval by France on the Old World and the New World in the United States as the representative of these two very different business model, but were successful industry model, analyzed. In China, Shanxi and Gansu Zixuan Grace Vineyard wine industry's ouval model of learning, the former ouval years of sharpening, persistent pursuit of quality have been rewarded - by the Hong Kong Peninsula Hotel selected as the "house wine" and then become more than Top hotel house wine, made a good influence on the industry, becoming a model for Chinese high-end wine; latter cultivation, brewing fine on every aspect of management, organic farming and become China's only a get IFOAM (International Federation of Organic Agriculture sports leagues, is the world's largest and most influential international organic agricultural organizations) international organic wine certification, and access to the Shanghai World Expo Pavilion only designated special United Nations have greater visibility after wines.
I did not mention on Professor Lang foot of Helan Mountain wineries somewhat regret, many of Helan Mountain Winery wine business in the pursuit of quality ouval of the effort is simply not imagine the outside world, and in a lack of funds, personnel insufficient, poor condition, the initial state can be extremely difficult to adhere to long-term, brewed by the International Masters of Wine commendable wine, brewed the world's top award-winning wines Wine Competition is really commendable! Here, there Helan Qing Xue, Silver Heights, Baggs, St. Louis & D, the source rock, etc. in the quality of the stick beautiful thing, every enterprise has a frustrating about yet touching story, you can feel their reverence for nature, love of wine, on the eastern foot of Helan faith and dedication to the cause of wine and stick, Jiabei Lan, Silver Heights of products on the market demand even reached the point where a bottle of hard to find However, in order not to use any other year reputation for quality grapes to increase production; St. Louis Ding's company CEOs in when there is no shortage of funds does not comply with the requirements of winemaking to obtain funds, but with go out to work to support the income of wine village development; source stone winery grape species of cut, cut the seed, has not the wine, is said to be the grape variety and adaptability to local soil and so on. Their pursuit of high-quality performance in the cultivation of wine and brewing has been reached even on the extent of obsession. Strong compared to Hong Kong-Grace Vineyard wine industry background and Zixuan Jiuquan background Helan Mountain of the "suzerain" who is not easy!
Helan Mountain wine, wineries model has gradually developed into a group phenomenon, driven by the government, this mass will be amplified, ouval "Helan Mountain in Ningxia is a God-given treasure", Ningxia people ouval cherish this heaven natural conditions. Today, the Ningxia Hui Autonomous Region Government to be a high priority, set up a special organization for the Helan Mountain for the overall planning and management, introduced the "Ningxia Helan Mountain wine region protection regulations," to create "East Yellow Gold shore, west of grape corridor, "the stuffed new landscape, to build" one, three cities, ten towns, one hundred ouval village "grape industry structure (ie a wine Cultural Development Center, three wine city, ten distinctive The grape theme towns and more than one hundred wineries or chateau). More and more people, more and more businesses ouval and more and more capital started to pay attention and be prepared grand plans. But Helan Mountain wine industry, after all, a short history of development, there is still a small-scale funds, personnel quality is low, low operating platform, brand awareness is weak, the slow pace of development and many other aspects ouval of the problem, and wine industries, especially high-end wine wine have a long investment cycle, it takes time, requires a lot of capital support from the current ouval situation, there are a lot of investors do not be psychologically prepared, not understanding the development of the wine industry characteristics do not understand China, the world of wine sectors of the economy, for example, some companies will only be used as wine winery concept, through ouval the winery wine name to sell high-priced wine industry still exists. Therefore, from the perspective of the value chain of producing, Helan Mountain still need a more rational thinking, more effective management ouval and more strategic planning.
Although the Helan Mountain wine region has precipitated a more profound industrial capacity, but to become a domestic first-class, world-renowned, the unique value of the wine region, also need to strengthen the industrial capacity from three aspects: first, producing positioning and planning capacities, through the world wine industry research on China's top ten wine producing areas of the research on Chinese wine business model of major brands, regional brands on the Chinese market expansion mode research, on this basis, based on the in producing its own unique advantages to locate, need to reflect ouval the production area can not be copied to the core values become the leading, world-renowned areas, in order to produce regional corporate brand development to provide more effective support. Region determines the location and capacity planning of business strategy within business groups is directly related to the planning and introduction of investment structure, business leaders effect and group effect, winemakers and technology ouval system, the wine industry structure and brand architecture development; two the industrial structure and investment structure planning capacity, mature industries rely on the full support of industrial structure, in the liquor industry, ouval Sichuan, ouval the "Golden Triangle" region of Kentucky formed a wine, liquor wine city and the original tower waist, two wines for the tower the tip of the industrial structure, and the Huang-Huai region is formed with two wine tower, wine for the tower waist, wine city of spiers of the industrial structure, although not the same emphasis on the industrial structure, but a complete industrial structure to promote productivity District development to provide effective support; while the industrial structure will be the production area to effectively plan the introduction of investment, optimize investment structure, ouval the main basis for decision making, ouval different investors, capital nature of the industry to promote the effect is different, the current Helan Mountain's industrial structure is grape juice for the Kentucky distillery liquor tower waist, Chateau wine is the spire of the structure and morphology, in the capital structure is needed is the ability winery wines and wineries wine market expansion brand building capabilities; Third, the ability of firms in the industry on the rise, the different varieties of wine enterprises and soil adaptability, standardization of cultivation and refinement of management, technical capacity and the winemaker's technical style, taste and body of the wine style grasp, etc., in the cultivation, technology, winemakers and other aspects rely solely on local experience and local talent ouval will be greatly restricted ouval its development. Therefore, the production capacity of the region on business groups in the industry in terms of quality improvement and excellence for producing value graced add color.
Commercial ouval capacity is constraining Helan Mountain wine region of rapid market-oriented short board, Helan Mountain to enhance commercial capabilities include five aspects: First, the market research capabilities, the development ouval of the national market ouval in the face when we need to know various regional markets in China's spending power, taste preferences, competition, etc., also need to know the different dishes, different occasions should match what style of wine, this wine is very important, not just one kind of arty, but the product value and service to reflect the value; Second, the market's marketing ability, what kind of products form a combination, product line, or how to use the concept of the value of effective distinction between different regional markets at a price range, the core driving force channel model, marketing Specific methods and rhythm, organizational structure, team capability and control measures, resource allocation model and other aspects need to form a mature marketing capabilities for the market to upgrade and expand to provide strong support; Three is need to study the new situation vendors strategic new model of cooperation In recent years, China's economic environment has undergone great changes ouval in the competitive environment of the wine industry and consumer demand has also undergone great changes, therefore, the channel environment is facing new challenges in the past buyout system between manufacturers, sales professionals system, including the standard system, a large client mode, the depth distribution model, business model and so need enterprise platform based on its own resources and the ability to design appropriate marketing strategies manufacturers new model of cooperation; Fourth, market selection and layout capabilities in the context of limited resources, , the company's marketing manipulator who need very clear that competition in the national market, companies need to understand the various wine-producing areas in the Chinese market and sales territory, national brands and regional brands in the market layout and mode of operation, so effective selection and layout market, to maximize the efficiency of market operations, to core markets and market effects of radiation effect rolling development; five is a professional brand operating capability, brand core value of mining and positioning, brand value and support system, structure and brand image building ouval , brand strategy and marketing patterns and other aspects need to be